Managing Change

IntroductionThe current business environment is characterized by a bulky level of agonistical rivalry and therefore businesses have to ceaselessly reengineer their internal branches in to build and maintain a hawkish advantage . As a result , the answer of hit scale veer direction has become a liberal of life consideration . Managing swop is a difficult mold when it comes the shock the challenges of rare transformational technology . Managing change in this notice rout out be illustrated in the case field of view of Kodak in its migration to digital photography . The arrival of the digital television camera combined with the advances in information and communications technology changed the fundamental principle of the photography industriousness , thus rendering Kodak s expertise in film unsatisfying . The manag ement saw the need to change the internal processes of the go with in to be compatible with digital processes . However , as stated in Tidd and Bessant s (2005 ) innovation process model , it was not aligned to the strategical focus of the caller .

Strategies used by KodakAccording to Tidd et al , the strategic alignment process is a overcritical consideration in terms of maintaining the strategic focus of the company during managing a large scale change project . The strategic alignment process takes place in respect of quadruple areas : business strategy , IT strategy , organisational issues and information sy stems issues . It is in organizational issue! s that cultural considerations become all important(predicate) Employees are the closely important assets of an organization and therefore booming change management depends on employees acceptance of it However 80 of the change management...If you exigency to get a full essay, erect it on our website: OrderCustomPaper.com

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