P&G/Gillete Merger

Presented By: Team 1: Ahsan Mirza Ashneet Kaur Hamza Khatri Rachel Sigley Presented For: Prof. Shanti Gopalakrishnan April 11, 2007 Mgmt-492 Key Issues: In 2005, Procter and deduce went on t make its largest acquisition in the chronicle of the connection by acquiring Gillette for approximately $57 billion. It was widen that this merger was going to create the biggest and greatest consumer products connection crosswise the glove. The merger between the ii companies brought up a scend of issues that the newly merged company was going to have to consider. How except Procter and Gamble effectively integrate these two large companies in concert? What effect is the merger going to have on the company culture and employment rates? How can the company be merged with expressage disruption to the process of ware? What potpourri of eon constraints/involvement is the merger going to have of managements time and energi es? How can the newly emerge company effectively fight the evolving fragmented media markets? How can a company that relies on consumers argue in a declining economic time where nation ar no longer willing to pay exceptional specie for the name brand?

Strengths: In addition to strengths already quick in two Procter and Gamble (P&G) and Gillette on their own, there are besides additional strengths added by the merger of the two entities. To get under ones skin with, backroom operations could be limited by the bringing together of the two companies. This comes in the pull in of merging research and evolution ventures, el! iminating overlapping jobs, and adopting one another(prenominal)s technology in a wide variety of products from fragrances to cleaning products. In addition, by being a larger company they can stroke costs by gaining greater bargaining power for both media and advertising. P&G also has strengths in their consumer shopper understanding. Their company researches consumers in approximately 60 countries...If you necessitate to get a well(p) essay, order it on our website: OrderCustomPaper.com

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