Friday, December 28, 2018
Premier Fitness Ethics Assignment
Ethics Assignment premier fitness The numeralions in question regarding prime(a) seaworthiness Clubs were proven to be mislead and in violation of the aspiration wager as well as the fundamental consumerism trend that has aimed to empower consumers and increase their rights. In their quest to meet the firms profit oriented objectives, objectives of being economic every last(predicate)(a)y usefull, and to earn enough profit to survive, autopsy physical fitness on the face of it decided that they could forfeit the objective of being brotherlyly useful. take/false denote and marketing was utilise that drastically reduced or eliminated social usefulness by underhandedly persuade customers to enter contracts with the fitness club that outcomeed in corporeally gameer fees, undisclosed be, and high total net costs than the advertise would lead their customers to suppose. Information was not adequately disclosed to portray the true costs associated with gym membership and cancellation of membership was set to be excessively difficult. prime(a) physical fitness also was found to be withdrawing silver from cancelled customer accounts which is also wrong behavior on their part.It is ironic that stress on profit oriented objectives and the resulting unethical activity lead to the payment of a $200,000 handsome by necropsy seaworthiness for their unethical actions. Social usefulness was sacrificed by producing jerry-built advertisements that would lead customers to come to paradoxical conclusions regarding total fees. This action violates the argument act and gave post-mortem fitness and unethical avail over their direct arguing in the competitive argument of fitness establishments.The competition act is structured to limit monopolistic behavior that could be damaging to little competitors and protect consumers, and by violating it, Premier fittingness could claim negatively chargedly affected the competition in an unethical fashio n as well as harmed consumers who ended up suffering greater pecuniary losses than they had expected based on the advertising that they would imbibe thought they full understood. Premier Fitness false/misleading advertising and marketing would take hold left customers to believe that Premier Fitness was giving dismantle prices than the competition, which was not necessarily the case.Customers would therefore wrong choose Premier Fitness function over those of the competition based on the superior price-point that Superior Fitness was seemingly offering. The result is that Premier Fitness acts harmed both the customers themselves as well as the competition that was advertising in a more(prenominal) ethical manor and losing blood situation to Premier because of it. Advertising produced by Premier Fitness was misleading in that it violated legion(predicate) of the dos and donts of advertising.For example, development of fine print that was excessively refined and possibly not legible. The impression created by the ad was much different than what the fine print conveyed. Also, not all material information was disclosed in all advertising, as some information was strategically left out of some advertisements. Premiers misleading advertising and fine-print resulted in the charging of higher prices when multiple prices were appearing on their advertised product. With the misleading nature of the advertisements, customers were seemingly charged above the advertised price.The result of heavy actions taken against Premier Fitness has undoubtedly affected their reputation considerably. Wide-spread negative publicity toward the smart set has unquestionably had a negative impact on the high societys operations. Websites designed to promote consumerism be a breeding grounds for the public exposure of negative publicity towards unethical disdain operation. Although Premier continues to operate and has been in business for many years, it is conceivable that their reputation has been tarnished in a way that offsets any pecuniary gains obtained through their unethical actions.Lost business due to poor reputation could slowly have negatively impacted their fiscal objectives far more than gains achieved through misleading and false advertising. In order to fully recover from the negative effects on reputation that this incident has caused, Premier Fitness may benefit from re-aligning its objectives towards more of a customer oriented focus. Its marketing objectives must(prenominal) also be evaluation in order to be in line with such changes in the focus of the connection objectives since marketing objectives often go hand-in-hand with company objectives.It is clear by the results observed in this case that Premier Fitness should have paid closer attention to the legal environment. Closer attention would have yielded the knowledge and understanding of the laws that inevitably were broken and could have guided Premier in a more ethical direction that would have bypassed the requirement for legal action and all the following negative publicity and financial ramifications that have haunted Premier Fitness thereafter.