Mall Assignment Observation Writeup Essay

The repositing was more male-dominant, though at that place was young-bearing(prenominal)s present. E actu all toldy employee was habiliment a blue apple employee shirt. It seems as though that is the only fare code requirement. Clear evidence of horny work, the employees were all smiling, cheerful, and in truth welcoming. I observed an employee acknowledging concerns of his customer, and trying his best to change their mood into a dogmatic one. E rattling employee looks different signs of individuality apparent.The accomplishmentIt looks uni run the employees were having fun. Some were acculturation in groups, some where helping customers, and some others were doing their own thing but it seemed very(prenominal) relax and fun. I observed their check-in system for good appointments. Customers base on balls in and issue towards the employee with the green iPad. After checking in with that specific employee, they head back to the genius bar and wait for their name to be c alled. I also observed an employee selling a mac to a customer. some other employee brought out the mac to the customer during this interaction. I saw employee cleaning the products on the tables with c make dohes and re-cable wires after customer use. The pedigree was very clean, well-kept, and refulgent. at that place was no hiring signsThe broth AtmosphereMusic was playing, different from the music played in the mall The feel of the store is very communal and social. It felt like a social gathering. The store caters anyone wanting to play with technology, gain technical supportfor apple products, or buy apple products and apple accessories The products world sold iMacs, macbooks, iPads, iPhones, apple accessories, speakers, headphones, earphones, computer software, printers, etc. Customers demographics vary, all different ages, both male and female, and all different races. This place of condescension housed all races, ages, and both genders.Customers behaved friendly.Custo mers and proletarians interact very friendly and openly.Store H&M see to it of Observation March 30th, 2015Time of Observation 145 PMThe WorkersObserved about 10 people working, 3 cashiers, and 6 employees walking around the store assisting customers. 4 male workers, 6 female workers. juvenility in age ranging from 18-24, one old worker which I assumed to be the manager. One white female (older worker), and the counterweight of the workers were of African-American background. in that respect was no uni shit, just a name tag. wholly the workers were their own garment and had their own style. virtually of them where not smiling. No signs of emotional work. Signs of individuality based on no uniform requirementThe WorkIt did not look like the workers were having fun, no emotion on the face. When I went to ring out a piece of clothing, all the worker postulateed for was my form of payment and said have a nice day. there was no eye-contact or communication. I did not observe much enclothe except employees walking around fixing messed up clothes and re-arranging articles of clothing on the wall Workers at the cashier communicated amongst themselves. Workers walking around did ask if anyone postulate help. nature of work was clothing retail.The store was clean and well-kept, bright and brightened.There was no hiring signs40% off discount sign at entrance of storeThe Store AtmosphereH&M StoreThe store is divided into two parts with two entrances. One entrance for the male section with male clothing and accessories and one entrance for the female section with male clothing, accessories, and jewelry. The store feels very welcoming as it is very brightened.Hip-hop music was playing in the backgroundStore caters to customers tone to shop for clothing and custom jewelry Sneakers, formal and informal dress attire, custom jewelry, hats, and various articles of clothing are being sold Young (teenagers) customers come into the store both male and female Races vary Hispanic, flannel and African AmericanCustomers minded their own business, did not interact with other customers. There was little to no interaction with customers and workers unless a customer needed help At the cashier, workers did not communicate with customers except for asking for form of payment, ID, and wishing them to have a nice dayStore Michael KorsDate of Observation March 30th, 2015Time of Observation 230 PMThe WorkThe women did look like they were having fun even though the store was empty and they were just standing around. They were laughing with each other patch being attentive to customers Workers helped customers try on watches and sized purchase watches by removing links. It seemed as if the coworkers cultivated friendships by how sociable they were with each other Nature of work is customer service and retail for clothing retail and fair jewelry and accessories The store was very clean, well organized, elegant and vibrant There was no signs of any hiring signs .The Store AtmosphereMichael Kors storeThe store is very bright and vibrant. Lights shine on the mannequins in the window display. A lot of glass display of watches. The feel of the store is very sheik and classical. There is a feeling of wealth when walking into the store. Everything looks very pricey and single(a) The store caters to anyone who is interested in watches and female clothing. The store predominately caters to women however there is a section for mens watches that caters to strictly men. A lot of young customers came into the store however, there were some old customers too. In regards to race, a lot of customers of egg white background came into the store and a few of African American background. Most people who came into the store were women. The products being sold are dresses, boots, purses, totes, watches, wrist jewelry, etc Customers behaved very friendly, and customers and workers interacted well with each other.