Knowledge Management, Social Networks and Innovation(Youtube) Assignment

Knowledge Management, Social Networks and Innovation(Youtube) - Assignment Example The advent of Social Network network has empowered the customers and the companies to gain and share information with each other. Customers share the company’s information and their customer experiences with the other customers while on the other hand, organizations use this information as a source to analyze and review their performance management, overcome their problems and keeping the flow of communication among the employees smooth and effective. To fulfill this purpose, organizations use different Social Network platforms such as Facebook, Twitter, YouTube and many more. However, in this paper we have discussed how organizations and the customers use Youtube (Social Network platform) to share, control and gain knowledge and how effectively they use this information to benefit other individuals. Thus, this makes the overall knowledge management system of an organization to become more developed and to acquire innovation for brining the change in the overall organization. Knowledge management can be defined as the process through which organizations control, use and share their company and product information effectively with other people. Few years back, this knowledge or the spread of information was controlled by the legal and marketing departments. These departments were directly responsible for controlling an organization’s external knowledge. However, other departments such as engineering and maintenance are responsible for controlling the internal information. In the past, the access to an organization’s information was limited (Brelade, and Harman, 2001). Companies were strict in sharing the information with the public unless, it becomes dire important for an organization to share and make it public. In the past, organization had restricted opportunity and limited resources to use and share their organization’s information with the public regarding their company and products. However, the entire process