Popular Culture: Effects of Big Corporations on Society Essay

The survey of business plays an important role in the economies of mixed countries as comfortably as the financial robustness of the world market. In this realm, big corporations claim vaingloriousr responsibilities in steering the direction of the deliverance in terms of the decisions that they make and the operations that they do. Their influence is non save over other smaller corporations or companies because they also attain a great aim-to doe with in the society. These enlarged corporations shanghai the society in numerous ways especially when it comes to the divers(prenominal) means by which they lift their clients in selling their products or services.However, the tint of these corporations still necessitate to be analyzed especially on how they shape the society at large. at that place ar observ open advantages and disadvantages that big corporations have over the general humanity that must be hapn due attention. It is the aim of this paper to spot and d iscuss the role of large corporations in the society. In line with this, the secernate that big corporations contribute in the field of business and in sustaining the needs and wants of the public will also be emphasized.Furthermore, the methods that most of these companies use in their business operations alike(p) commercials, advertisements, and mainstream media will also be accounted for. Lastly, the impact and effects of large corporations and the means that they use will also be assessed in terms of how it control the trends and fads in the society as well as how an individual view his or her self. Large Corporations Despite the jot of some population with regards to the behaviour and mode of operation of large corporations, they cannot pass up that this first appearance also have a contribution in the society.These corporations ar mainly responsible in the genuine well-being of most good deal. It is by means of the services and products that they render that the publ ic could be able to have their necessities like food, clothing, and shelter. Almost all corporate employees work everyday in ordering to cater to the needs and wants of the people. This kind of situation is very observable in the current society wherein almost everything in the lives of most individuals involves corporate business.The corporations have its faults and failures but the fact still remains that the corporation is an efficient institution that was created by human beings for the purpose of distributing re artificial lakes for individuals usage (Bishop). However, the corporations efficiency in doing its purpose comes with a cost. Some people argon verbalism that in order for the corporation to function the society must give this institution the leeway when it comes to sociable constraints so that they can pursue material ends.Having the freedom from political, moral, and ethical concerns has largely benefited these corporations but these have been a source of frustrat ion by most governmental and social organizations. Serious concerns have emergenceed in the leniency that corporations has such as pollution, environmental degradation, product disposal, ingrained resource depletion, worker welfargon, urban decay as well as the long-term health effects from their improper waste management. According to Bishop Rooke, these issues are indeed important and must be immediately address.However, if the corporations were not tending(p) the freedom with regards to societal constraints then this would dampen the development of the modern industrial society. The World of Marketing Baker regards marketing as a field of discipline and an endeavour which existed for a considerable amount of time in the world to date but remains to be something that still brings spell and wonders to immediatelys organizations (3). The primary goal and focus of the efforts of marketing is to declare the people with regard to the products and services (Steinberg 1).For large corporations, this is used in found the products and services that they have and introducing it to their target market with the idea that the population from the verbalise group should be enticed to buy the product that is being pre moveed. This serves as the familiarity in the midst of the companies and the society wherein the former infuses several values to the latter through and through the use of different forms of media such as that of the television, the radio, the internet, the newspapers, and other print and opthalmic forms so long as it allows them to create an image for the products.In doing so, the companies are able to make their corresponding contribution to the ordinary culture of the society. As previously mentioned, there are certain values that are sent with the marketing efforts of the companies. In identifying the affinity between popular culture and the different forms of marketing campaigns that affect it, it is important to define what popular culture means. McGowan and Kitson defines popular culture as entertainment that is produced by the culture industries, composed of typic content, mediated widely, and consumed with pleasure (138).Popular Culture and Marketing of Large Companies The relationship between popular culture and the marketing of large companies may be seen as two-fold. Popular culture serves as the sources of ideas for the marketing efforts of the large companies. solely the same, the biases that are contained within the marketing activities, such as advertising, commercials, and mainstream media, also affect and revolve back into the popular culture of the society. The latter relationship between the two serves as the focus of the next discussion.Several forms of technological advances today has allowed the large companies to create images within their advertisements, which may or may not reflect what is real. While deception could be seen as an element of the marketing efforts and activities, people could not advantageously filter this easily. These images created by the large companies easily circulate in culture (Schroeder 7). This is because of the ease that is associated with technological advancements to reach a wider set of audience and deliver their messages with much impact.A classic vitrine of how the media has affected the popular culture is the way the concept of ravisher is reflected and geniusd by people. For example, companies such as Max Factor and Ponds, large corporations which give out with products related to aesthetics, are giving much emphasis on beauty that adheres to the standards of the white Europeans and Americans (Moreno 137). It is important to note that since these large companies caters to international consumers, they are able to affect the perceptions of people from outside the European and American countries with regard to beauty.The result is a notion created that people need to be white, tall, slim, and adopt the characteristics of people from the se countries in order to become beautiful. In a sense, the advertisements and the commercials launched by the large companies have limited the images of beauty and make a limited sense of the values and characteristics that people should accept. Along with this, discrimination is felt by those who are not able to describe the trends set by the marketing campaigns of the large companies.Likewise, the very nature of these companies, wherein they are capable of making big initiatives, are financially stable, and are able to establish their names and credibility, has strengthened their impact with that of the society. To a certain extent, their words are seen as something that people follow because they have created a sense of influence and are seen as leaders in the industries to which they belong. Conclusion Large companies have affected the society in several ways.First, they have made their organizations available and answerable to the different societal concerns. This is brought a bout by the need for them to abide by the principles of corporate social responsibility. Second, they have affected the popular culture such that their marketing efforts have led them to send messages and images that are accepted by the society. It is important for the people to filter these images. Likewise, it is necessary that a review of the ethical conducts of the companies is maintained.