Lux Soap Marketing Project

Executive SummaryUnilever is a multinational consumer product manufacturing giant operating(a) in over hundred countries all well-nigh the globe. Unilever Bangladesh is the Bangladesh chapter of Unilever, where the telephoner holds 60.75% dish out whereas the Government of Peoples Republic of Bangladesh holds 39.25% sh atomic twist 18. Unilever?s one of the most frequent brand is LUX. They segments LUX.?s foodstuff place according to geographical locations. It tho differentiates these segments into Socio sparing Cluster (SEC) which takes into account the criteria of education and profession which in the pine run measures the financial ability of consumers. The cluster is divided into flipper move starting from A to E. Unilever targets the urban and sub urban upper berth middle trend and middle class segment of the population, who move chthonic A to C of SEC. tactical marketing tools, 4P?s, are ex gosively used by the companion to market LUX. though LUX is produced in Bangladesh, Unilever Bangladesh maintains the same amount all some the globe. The product is available in sestet different fragrances under three different sizes. Since the demand for kayo cleanse market is to a great extent oligopolistic, variations in toll overtake to price war which can ultimately break eat the company?s market share. then Unilever cannot provide a better price than its competitors. But the price is affordable by most of the people. Unilever Bangladesh has outsourced its distri plainlyion channels to third ships company distributors which cater them to distribute LUX in massive bulks amounting to around ten million pieces. It undertakes the largest promotional activities in the beauty soap industry. The beauty soap industry has a few major producers of which Unilever holds market share of slightly less than 50%. new(prenominal) competing brands bid Tibbet, Aromatic and Keya hold up started to have a unfaltering consumer base, but LUX.?s product features distribution and promotional activi! ties have created advanced brand... If you want to get a full essay, gear up it on our website: OrderCustomPaper.com

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